Looking to pitch a podcast as a guest? Check out these savvy tips on how to make a successful pitch for a podcast appearance. We’ve even included a helpful template to get you started on your pitch-a-podcast journey.
Apodcast is an audio program to discuss compelling ideas, connect with an audience, and establish expertise in the chosen field. It has the capacity to reach millions of listeners around the globe.
Last December 2022, it was concluded that 424 million people streamed varying podcasts. With over 850,000 active podcasts and an ever-increasing number of podcast listeners growing yearly. To say the least, it is no exaggeration to deem podcasting a promising medium to connect to various audiences. Therefore, podcast pitching will be an equally beneficial collaboration for you and the host of the show you will be guesting in.
Sounds interesting, huh? So let us cut straight to the chase!
What is a Podcast Pitch?
The podcast pitch, according to Podcastle, is a short, self-introductory email to the podcast host. It is a method of promoting oneself by emphasizing personal and professional skills and providing insights and objectives in podcast pitching. This will make a great deal in gaining attraction among podcast listeners. Especially if you are aiming to promote a brand, increase exposure, negotiation and advertisement, and more.
Advantages of Podcast Pitching
Sharing the same niche as the host of the show you will be guesting in will be incredibly favourable for you both. For business-related collaboration, it can provide recognition and credibility and opportunities for cross-promotion and combined advertisement.
If you’re looking to grow your team, promoting your podcast can help. This is a great way to find people who can offer useful services through their own networks. By this stage, you should have a solid brand and consistently high-quality content for your show. Plus, expanding your network can introduce you to potential interview guests who share the same interests as yours, voice artists, and fellow podcasters.
However, it is essential to first conduct extensive research. Consider it as a job interview by learning the benefits, their method of communication, how you will be benefited from the collaboration, and how they will carry out the partnership.
Perfect Pitch: Your Podcasting Goals, Defined
Before pitching your podcast, you must first identify and set your purpose for pitching your podcast to a network. As stressed by The Podcast Host’s collective guide to successful pitch: “Your Pitch Goal,” “Your Podcast’s Goal,” and “Your Personal Goal.”
The Sky’s the Limit
Broaden your goal as a whole, which describes the joint purpose of your and your co-host’s goal. If the host’s niche is about outdoor activities and yours is about health and lifestyle. Then an objective, as an example, would be “the aim is to work with an adventurous podcaster through a collaborative exploration in the wilderness, combined with tips on adaptive living to promote resourcefulness while maintaining a healthy lifestyle.”
Goal Projection
This is your intent for your podcast and pitch. Therefore, you must project your goal, such as
- creating audio content to describe the joys and obstacles of being an adventurous traveller
- writing an analysis of nature’s gift of wonders to humanity
- to be launched in approximately 3-5 months
SMART-based, Personal Goal
The personal goal should be aligned to SMART: specific, measurable, attainable, realistic, and time-based. It can be generalized or specific; it is entirely up to you. After all, the goal is defining your purpose in podcast pitching and acquiring the tools for its eventual fruition.
How To Write a Podcast Pitch?
Keeping it short and informative is the ideal way to go about it. Aim for approximately 150 to 175 words with the idea of a movie trailer in mind instead of the entire show itself.
Start with a clear subject line then include a short summary of the subject you wish to speak about. You may compliment their content by saying how fond you are of their podcasts, or you pick a particular episode you enjoyed.
Next is to introduce yourself by writing in at least one to two sentences why you would make a great guest, then proceed to add any relevant references on your end, such as your LinkedIn profile or any previous podcasts or Youtube videos you have.
Once you have completed the introduction, provide a selection of topics you can discuss on the podcast, it can be anything within your shared interest or niche. And finally, include social proof, such as links to previous media coverage.
Key Takeaways On How To Pitch A Podcast
Generating unique ideas will be especially challenging since hundreds or thousands of podcasts have already been published. With this, many content creators continuously scout for talented individuals to make their shows more engaging. Therefore, your objectives must be well-defined, with your skills highlighted and compatibility with the podcasts of your niche emphasized. With a well-crafted pitch and a concrete plan, a successful podcast will be well within your grasp.
