Marketing technology, often referred to as Martech, is the innovative use of software and digital tools to plan, execute, and monitor marketing campaigns. It plays a pivotal role in enhancing customer experience by personalizing interactions and providing valuable insights into consumer behavior. One podcast that delves into this modern world of MarTech with gusto is The Agile Brand Podcast. Renowned for being at the forefront of marketing technology discussions, it provides listeners with informative content on current trends, strategies and best practices within the field.
Interested in knowing why The Agile Brand Podcast consistently ranks among the top Marketing Technology podcasts? Keep reading our review article to find out more about what makes it an indispensable resource for marketers around the globe!
Introduction To The Agile Brand Podcast
The Agile Brand is a unique podcast that delves into the intricate relationship between brands and their audiences. It’s hosted by Greg Kihlström, an entrepreneur, speaker, advisor and best-selling author known for his innovative thinking. The show brings together leaders from globally recognized organizations to provide fresh insights on how brand experience is shaped by customer experience, employee engagement and digital transformation.
This podcast tackles pressing issues in today’s marketing landscape. From discussing first-party data strategies to exploring the implications of artificial intelligence in marketing, The Agile Brand offers a comprehensive look at the challenges marketers face today. It also dives into consumer data privacy concerns and elucidates how omnichannel customer experiences are shaping businesses’ approach toward branding.
Produced by Missing Link—a Latina-owned production co-op—this award-winning program has gained recognition as one of Feedspot’s Top 25 Marketing Technology Podcasts and was named a winner at the 2023 Signal Awards. Additionally, Thinkers360 listed it among its top podcasts to tune into in 2023.
In essence, The Agile Brand with Greg Kihlstöm aims to equip business leaders with valuable advice and ideas that can help them steer their organizations through change effectively. With its growing audience base across all major podcast platforms, this show serves as an invaluable resource for those looking to understand contemporary market trends better.
Who Is Greg Kihlström
Meet Greg Kihlström, an accomplished entrepreneur, best-selling author and renowned speaker. He’s made waves as a two-time CEO and co-founder who has sold his businesses to top companies in their respective industries. His digital experience agency was bought by the largest independent marketing agency in DC back in 2017, and then recently in 2021, he sold his SaaS startup to a leading-edge computing company.
But that’s not all! Greg has worked with some of the biggest names you can think of – Adidas, Coca-Cola, FedEx… the list goes on. The experiences gained from these collaborations give him unique insights into marketing technology, customer experience and digital transformation initiatives.
Greg is also quite the scholar; he holds an MBA degree along with several prestigious certifications including Lean Six Sigma Black Belt certification and Agile Certified Coach accreditation. He also teaches at the Association of National Advertisers’ School of Marketing Faculty. Additionally, he’s written eleven books so far – all best-sellers! One notable title is ‘House of the Customer’, which explores personalized customer experiences for brands. You’ll find his articles on Fast Company, and Forbes among others.
With such impressive achievements under his belt (including being named one of ICMI’s Top 25 CX Thought Leaders twice), it comes as no surprise that Thinkers360 recognized him as a Top 10 Marketing & Customer Experience Thought Leader this year!
When not immersed in work or academia (does this guy sleep?), you might catch him speaking at international events or guest lecturing at renowned universities. Well, there’s no doubt that Greg is burning bright as one heck of a trendsetter in Marketing!
Why You Won’t Want To Miss This Podcast
One of the things that really stands out about The Agile Brand podcast is the host, Greg. He’s practically a wizard when it comes to interviewing key guests from the MarTech space and has a knack for drawing out all those golden nuggets of knowledge they’ve got stashed away. His roster of guests is impressive, but what’s even more commendable is how he steers their conversations toward truly intriguing aspects. Toward the heart of the matter.
Now let me tell you why you should be tuning into this podcast – perspective! This show gives you valuable insights into current trends and viewpoints in the marketing technology world. If there’s something shaking up or shaping up in MarTech, chances are Greg and his expert crew have already dissected it on air.
Here’s another reason – learning made easy peasy lemon squeezy! I’ll admit I wasn’t exactly well-versed with Marketing Technology myself; my forte was good ol’ Marketing and Digital Marketing. However, listening to this podcast expanded my understanding without making me feel overwhelmed. And with that, let’s move onto probably my favorite thing about The Agile Brand – its authenticity!
Greg doesn’t just understand technology and market dynamics; he knows how to discuss them in such an organic, down-to-earth way that makes everything easily relatable (and trust me, that’s no mean feat!). Plus every episode ends with some incredibly actionable advice, along with upcoming marketing tactics, spotlighting ways to grow your business without sending your budget through the roof.
So, if you’re looking to dip your toes into this sphere or want to keep abreast with its constant evolution – don’t give this one a miss!
And lastly (but certainly not least), who can resist Greg’s signature sign-off “Stay Agile.” Now if these aren’t enough reasons for you to tune in then I don’t know what will be!
So whether you want to learn cutting-edge marketing practices or simply fancy interesting conversations from seasoned marketers hailing from diverse backgrounds – The Agile Brand Podcast packs it all under one roof!
Most Popular Episodes |
S5 | 354: Agile marketing and the customer-centric team with Robin Ross, CostcoIn this episode, they dive into the world of Agile Marketing with Robin Ross, AVP Corporate Marketing at Costco. They explore how businesses can create a winning customer and employee experience using agile approaches. With his extensive background in corporate marketing and membership, Ross provides unique insights into successfully introducing and adopting these methods for fruitful outcomes. S5 | 318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, VerizonIn this episode, they dive deep into the art of personalizing customer experiences to boost brand loyalty in a world becoming more and more focused on consumer data privacy. Greg is joined by Lisa Routel, Marketing Strategy Lead at Verizon Up. With her rich experience across various industries like telecom, automotive, entertainment, and retail, Lisa shares valuable insights on how to strike the right balance between creating personalized experiences and respecting customer’s data privacy. S4 | Episode 293: I Have My Customer Journey Map… Now What? with Carlos Manalo and Stratton Cherouny, Office of ExperienceIn this episode of The Agile Brand, Greg dives into the intricate process of creating effective customer journey maps. He is joined by Carlos Manalo and Stratton Cherouny, co-founders and co-CEOs of Office of Experience (OX), who bring to the table their extensive experience in interactive multichannel spaces and digital branding. Together they discuss how organizations can transform these seemingly complex graphical tools into concrete business assets that provide valuable insights about customers, internal teams, processes, and platforms that cater to them. S4 | Episode 267: Success with influencer marketing, with Magda Houalla, AspireGreg delves into the dynamic world of influencer marketing. With special guest Magda Houalla, Director of Marketing Strategy at Aspire, they discuss the key elements of a successful and authentic influencer marketing campaign. They examine how to navigate the ever-changing landscape of this modern advertising technique while maintaining brand authenticity and achieving effective results. This insightful conversation is packed with practical advice on harnessing the power of influencers for your brand’s benefit. S4 | Episode 249: Differentiation in a Crowded Marketplace with Matthew Stibbe, CEO Articulate MarketingIn this episode of The Agile Brand, host Greg Kihlstrom sits down with Matthew Stibbe, CEO of Articulate Marketing and seasoned entrepreneur. Together they delve into the critical topic of differentiation in crowded marketplaces. Drawing from his vast experience in devising marketing strategies for tech giants like Microsoft and Google, Matthew shares valuable insights on how brands can stand out amidst competition. Tune in as they uncover the secrets behind successful branding in today’s hyper-competitive business landscape. |
Final Verdict
The Agile Brand podcast, hosted by Greg Kihlström, is an exceptional resource for anyone looking to enhance their marketing skills or gain valuable insights into the business world. With a diverse range of guests providing unique perspectives and actionable advice, this podcast offers an invaluable wealth of knowledge. Whether you’re a seasoned professional or just starting out in your career, it’s definitely worth tuning in.
So what are you waiting for? Join the ranks of smart listeners who are already benefitting from these insightful conversations. Click that “Listen” button below now! Because learning never goes out of style and neither should your brand’s agility!
